Growth | Simplified
Find out where your hotel is leaking profit
Free, five minutes, no jargon. I’m Eoin Loftus, The Profit Guy. After 30+ years in hotels and 148 proven profit tips, I built a quick check that shows you where your money is going and what to do about it.
In profit-boosting recommendations I’ve delivered to hotels and accommodation businesses. See how the review works.
Three ways we help operators
Profit Health Check
Free and five minutes. Answer 10 questions about your income, expenses and profits, and get a profit score with your top money drains. It is the first check I run with every client, now self-serve.
Profit Boost Review
My one-on-one tailored engagement. I review your last two years of financials, run an in-depth discovery process against the 148 tips, and hand you a recommendations report of practical profit tips you can implement, quantified to real dollars per annum. Minimum 10 to 1 in annual profit-boosting recommendations against my fee, or there is no charge.
The 148-tip framework
148 practical profit tips, developed and tested over 30+ years in hotels. They cover rooms, restaurant, housekeeping, distribution, labour and controls. Every recommendation in the Health Check and the Review comes back to this framework.
Practical profit advice built for hotels
Every recommendation comes from near 30 years running real hotels. Not generic business consulting. Not benchmarks invented for an algorithm. Each tip in the 148-tip framework has been tested in operating hotels and costed in real dollars. When I work with your property, you get advice that applies to your numbers, not a template.
Accommodation operators I’ve worked with
From Airbnb operators, hotel General Managers, hotel owners, to multi-property groups, these are some of the accommodation businesses I’ve helped make more profitable.
Meet Eoin
The Profit Guy
I started in hotels as a porter in 1993 and spent the next 29 years with the same group, managing my first hotel at 25 and serving as CEO for 12 years. Along the way I was a lead in building and operating six accommodation hotels, including the $50 million Majestic M Suites development.
Since 2022 I’ve worked as a hotel advisor and profitability specialist. My recommendations have delivered $17.3 million in profit improvements across the industry, drawn from the 148-tip framework built over three decades of hands-on hotel leadership. Every engagement comes with my guarantee: a minimum 10:1 return in annual profit-boosting recommendations against my fee, or there is no charge.
What my valued clients have to say
“What sets Eoin apart from the rest, and the reason we chose him to invest our consulting dollars, is his experience as an accommodation operator and his knowledge of the local tourism landscape. We have already covered the investment, two months on from our first consult, and we have only just begun.”
Carly Buttrose, Owner, Stowaway Kangaroo Island
“Eoin also set clear expected financial outcomes if we implemented the recommended strategies, including some quick wins, which we achieved soon after commencing the project. We achieved a significant cost reduction in a few short months of targeted effort, and we now feel more confident to sustain this success.”
Belinda Stanton, Manager/Owner, New England Motor Lodge, NSW
“Look no further! You won’t find a more caring, experienced professional to lead your profitability strategy. Eoin’s purpose-built formula found savings in our business, otherwise simply overlooked.”
Kelly Kuhn, Owner, Juggle House Experiences
“Eoin is a breeze to work with. He perfectly nailed the brief, building relationships with key internal stakeholders that supported managing the deep dive process expertly. A pleasure to work with, relatable and focussed on what I was wanting to achieve.”
Tracy Croft, General Manager, Marine & Tourism, Sealink Travel Group
“Eoin was able to clearly identify opportunities for financial improvement and quantify the likely benefit to our bottom line. He has provided expert guidance in implementing operational efficiencies that we are confident will deliver customer satisfaction and ongoing financial benefit.”
Anthony Smith, Director, Rawnsley Park Station
“We found Eoin exceptional to deal with and his extensive experience in our industry was evident in all the advice we were provided with to improve the profitability of our business. I can highly recommend Eoin’s services and we will certainly be getting Eoin back again to provide further advice around budgeting.”
Craig Costello, Managing Director, Costello Hotels
See where your profitability is performing
Take the free Profit Health Check. Five minutes, no jargon.