Why Hotel Profit Boost
30+ years in hotels. $17.3 million per annum in profit boosting recommendations.
I’m Eoin Loftus, The Profit Guy. Lead in building and operating six accommodation hotels. My recommendations have delivered to date $17.3 million per annum in profit-boosting practical tips for small, medium and large accommodation businesses, all built on a framework of 148 practical, tested tips. Here is who I am, how I work, and the guarantee behind every engagement.
Watch: the 148-tip framework
Welcome to Profit Boost.
I’m Eoin Loftus, and people call me The Profit Guy. I’m a hotel advisor and former hotel group CEO with more than 30 years of hands-on experience in hotel management, operations and profitability.
From porter to CEO
I started in 1993 as a porter, with the same hotel group where I spent the next 29 years. I moved into leadership quickly and managed my first hotel at 25.
I went on to serve as CEO of that group for 12 years. In that time I was a lead in the design, construction, opening and operation of six accommodation hotels, finishing with the $50 million Majestic M Suites development, my final and most significant project as CEO.
Building and running real hotels, through the good years and the hard ones, is where I learned what actually moves a hotel’s profit.
The numbers came first. I once discovered $1 million cost savings per annum for my businesses in just two days.
Not a top-line growth plan. A clear, measurable change straight to the bottom line.
Since 2022 I’ve worked as a hotel advisor and profitability specialist, helping owners and managers who are time-poor, stretched by day-to-day operations, and often missing practical profit-driving expertise.
The track record
My recommendations have delivered $17.3 million in profit recommendations per annum for small, medium and large accommodation businesses.
I’ve also served the wider visitor economy: nine years (the maximum term) with the Tourism Industry Council South Australia, six of them as Chairman and through the COVID period, plus past service on the International College of Hotel Management Academic Board.
I currently sit on the South Australian Tourism Commission and Zoos South Australia boards.
I studied business at the University of South Australia and Adelaide University, and I’m a graduate of the Institute of Company Directors.
A framework built from the inside
As CEO, I was a lead in building and operating six accommodation hotels, and that is where this framework comes from. 148 practical tips, each one tested on real hotel numbers and costed in real dollars. No benchmarks invented for a spreadsheet. No advice written from the outside looking in.
148 practical tips
The framework is field-tested. 148 practical profit-boosting tips, developed and tested over 30+ years of running and advising hotels. Each one is hotel-specific and quantified to real dollars. They cover the levers that shift a hotel’s margin: pricing, distribution, marketing, incremental revenue, expenses, housekeeping, finance and financial reporting, to name a few areas covered. No generic business advice. No invented benchmarks. Every recommendation in the Profit Boost Review traces back to this framework.
THE 5P HOTEL PROFITABILITY MODEL
A simplified way to analyse hotel profitability
Underneath every tip sits a simplified way to drive hotel profitability. I call it the 5P Hotel Profitability Model.
The framework
148 tips. Every dollar costed.
Each of the 148 tips covers a specific lever: pricing and rate strategy, distribution costs, incremental revenue streams, housekeeping efficiency, food and beverage margin, expense controls, and financial reporting. Every tip comes with a method for calculating its dollar impact. Nothing generic. Nothing invented.
When I run the Profit Boost Review for your accommodation business, I apply whichever tips are relevant to your numbers and show you the annual value of each recommendation before you change a thing. See how the review works.
1
Product
What you sell & how it’s experienced
2
Pricing
How you monetise demand
3
Promotion
How you drive demand & visibility
4
Productivity
How efficiently your hotel operates
5
Performance
How you measure, manage & improve profitability
Get all five right, consistently, and a hotel’s profitability performance becomes great, not just good. Every tip and recommendation rolls up to one of these five.
Risk-free guarantee
10:1 or you don’t pay.
Your investment is protected: for every dollar you invest in the Profit Boost Review, I must uncover at least ten dollars in annual, implementable profit-boosting recommendations, or there is no charge.
Common questions
What is the 148-tip framework?
The 148-tip framework is a set of practical, field-tested profit-boosting strategies developed over 30+ years of running and advising hotels. Each practical tip is hotel-specific, quantified to real dollars per annum, and one you can implement yourself. The tips cover pricing, distribution, marketing, incremental revenue, expenses, housekeeping, finance and controls, to name but a few areas incorporated. No generic business advice, no invented benchmarks. Every recommendation in the Health Check and the Profit Boost Review traces back to The 5P Hotel Profitability Model.
What is the 5P Hotel Profitability Model?
The 5P Hotel Profitability Model is a simple framework for analysing any hotel: 1 Product (how good is the experience?), 2 Pricing (is it optimised?), 3 Promotion (how easily can you be found and booked?), 4 Productivity (is every area performing to optimal benchmarks?), 5 Performance (establish targets, reporting and how you manage continuous improvement?). Every practical tip and every recommendation in the 148-tip framework rolls up to one of these five P’s.
What is the 10:1 guarantee?
Your investment is protected: for every dollar you invest in the Profit Boost Review, I must uncover at least ten dollars in annual, implementable profit-boosting recommendations, or there is no charge.
Who is Eoin Loftus?
I’m a hotel advisor and former hotel group CEO with more than 30 years of hands-on experience. I started as a porter in 1993, managed my first hotel at 25, and served as CEO of the same group for 12 years, where I was a lead in the design, construction and operation of six accommodation hotels including the $50 million Majestic M Suites. Since 2022 I’ve worked as a hotel profitability specialist. My recommendations have delivered $17.3 million in profit improvement recommendations per annum for accommodation businesses.
See where your profitability is performing
Take the free Profit Health Check. Five minutes, no jargon.