The Profit Boost Review
Welcome to Profit Boost. I’m Eoin Loftus, The Profit Guy. I review your last two years financials, undertake a discovery process with you and your team, find where your profit is leaking, and hand you a report with every recommendation costed in dollars per year. Over $17.3 million in profit-boosting recommendations delivered for accommodation businesses so far. You get the plan. I do the digging.
How the four weeks run
A structured four-week engagement: financial review, a discovery process with you and your team, recommendations report, and a full presentation of what every initiative is worth per annum, contributing to building your profitability.
1
Financial review
I work through your last two years of profit and loss statements, occupancy and rate reports, wages by department and market segmentation. This is where the opportunities surface and where I start putting numbers on them.
2
Discovery
We go through the profit opportunities I have found, plus the operational areas you feel could be more efficient or effective. Your team’s knowledge matters here, so the right department leaders are part of the conversation.
3
Recommendations
I compile a detailed report across income generation, expense efficiency and financial reporting controls. Each recommendation is quantified, so the potential dollar impact per year of every initiative is clear.
4
Presentation
I present the report to you and explain each recommendation and what it is worth per annum, contributing to building your profitability.
What you provide: two years of financial statements, occupancy and rate reports, a wages breakdown by department, and market segmentation information.
What you get: a Profit Boosting Recommendations Report with every initiative costed in dollars per year, presented and explained in person.
Timeline: typically four weeks from the day I receive all the financial information requested. This can shift with the size of the business.
Done for you, not handed to you
The Profit Boost Review is not a workshop or a workshop workbook. I do the work. I review every line of your financials, run the discovery with your team, and build the recommendations report myself. You receive a complete plan, costed and ready to implement. Your job is to decide what to act on first.
Every engagement is also backed by the 10:1 guarantee. For every dollar you invest, I find at least ten dollars in profit-boosting recommendations per annum, or there is no charge. See how the four weeks run.
Risk-free guarantee
10:1 or you don’t pay.
For every dollar you invest, I find at least ten dollars in profit-boosting recommendations per annum, or there is no charge. If I cannot find it, you do not pay.
What this looks like in real numbers
$585,000
Food and beverage department turned from a $362,000 loss to a $223,000 profit
$72,000
Per year cut in housekeeping wages
$205,000
Per year added in reservations revenue
Different businesses, different problems, same method: review it, quantify it, report it – business then implement it.
The full case studies
Nine reviews, in detail. Click a case study for the challenge, the client profile, the process, and the quantified result.
Food and beverage turnaround $223,000 profit
Challenge: Food and beverage department losing more than $362,000 in the prior year.
Client profile: 100+ room hotel, restaurant and function rooms, capital city location, high corporate and groups market, high occupancy property.
Process: Reviewed the last two years of financials, tested them against industry benchmarks specific to this size and type of business, and ran a discovery process with the Head Chef, Food and Beverage Manager, Functions Coordinator and Operations Manager. Presented a Profit Boosting Recommendations Report with every recommendation quantified in dollars per year.
Result: $165,000 saved (29% more efficient) on kitchen wages, $136,000 saved (28%) on restaurant floor wages, $104,000 saved (24%) on cost of sales food, and $232,000 more income (32% increase) in restaurant sales. Net result: $223,000 profit, a $585,000 turnaround, achieved within two years.
Housekeeping efficiency $72,000 saved
Challenge: Housekeeping department inefficient, among other areas targeted for the client.
Client profile: 80+ room hotel, regional location, even spread of weekday to weekend occupancy, medium-high occupancy property.
Process: Reviewed the last two years of financials, tested them against industry benchmarks, and ran a discovery process with the housekeeping department. Presented a Profit Boosting Recommendations Report with every recommendation quantified in dollars per year.
Result: A new, more efficient cleaning schedule with clear target times. $72,000 saved, 8.6% more efficient, achieved within 18 months.
Linen cost reduction $23,200 a year
Challenge: Linen costs had increased significantly over the last two years, among other areas targeted for the client.
Client profile: 60+ room hotel, regional location, leisure property with higher weekend occupancy, medium occupancy property.
Process: Reviewed the last two years of financials, tested them against industry benchmarks, and ran a discovery process with the housekeeping department. Presented a Profit Boosting Recommendations Report with every recommendation quantified in dollars per year.
Result: A new, more efficient linen structure and procedure, with a set target cost. $23,200 a year saved, 16% more efficient, achieved within 12 months.
Maintenance labour restructure $41,500 a year
Challenge: Maintenance department labour costs very high and inefficient, among other areas targeted for the client.
Client profile: 70+ room hotel, capital city location, restaurant on site, corporate property with higher weekend occupancy, high occupancy property.
Process: Reviewed the last two years of financials, tested them against industry benchmarks, and ran a discovery process with the maintenance department. Presented a Profit Boosting Recommendations Report with every recommendation quantified in dollars per year.
Result: A reduced labour structure and more efficient task allocation. $41,500 a year saved, 18.4% more efficient, achieved within 12 months.
OTA commission reduction $11,500 a year
Challenge: Online travel agent commissions very high, among other areas targeted for the client.
Client profile: 50+ room hotel, regional location, restaurant on site, even spread of weekday to weekend occupancy, medium occupancy property.
Process: Reviewed the last two years of financials, tested them against industry benchmarks, and ran a discovery process with the front office department. Presented a Profit Boosting Recommendations Report with every recommendation quantified in dollars per year.
Result: Changes to drive more direct bookings. $11,500 a year saved, 13% more efficient, achieved within 12 months.
Caravan park pricing correction $56,500 a year
Challenge: Profitability decreasing year on year, pricing strategy among other areas targeted for the client.
Client profile: Large caravan park, regional location, weekend peak with quieter weekdays, medium occupancy property.
Process: Reviewed the last two years of financials, tested them against industry benchmarks, and ran a discovery process with the client. Presented a Profit Boosting Recommendations Report with every recommendation quantified in dollars per year.
Result: A pricing increase on identified products. $56,500 a year in additional revenue, a 9% increase in target areas, achieved within 18 months.
Reservations process rebuild $205,000 a year
Challenge: Revenue growth decreasing year on year, reservations process among other areas targeted for the client.
Client profile: Chain of hotels, regional locations, weekend peak with some strong weekdays, medium-high occupancy properties.
Process: Reviewed the last two years of financials, tested them against industry benchmarks, and ran a discovery process with the front office department. Presented a Profit Boosting Recommendations Report with every recommendation quantified in dollars per year.
Result: A changed reservations process. $205,000 a year in additional revenue after the cost of changes, a 2.9% increase, achieved within 18 months.
Insurance premium review $29,000 a year
Challenge: Insurance costs increasing significantly year on year, insurance review process among other areas targeted for the client.
Client profile: Chain of hotels, regional locations, weekend peak with some strong weekdays, medium-high occupancy properties.
Process: Reviewed the last two years of financials, tested them against industry benchmarks, and ran a discovery process with the client. Presented a Profit Boosting Recommendations Report with every recommendation quantified in dollars per year.
Result: A thorough review and tender process. $29,000 a year reduction in premium, 11% lower, achieved within three months.
Marketing spend correction $82,500 a year
Challenge: Marketing expense significantly above industry benchmark, marketing review process among other areas targeted for the client.
Client profile: Chain of hotels, regional locations, weekend peak with some strong weekdays, medium-high occupancy properties.
Process: Reviewed the last two years of financials, tested them against industry benchmarks, and ran a discovery process with the marketing department. Presented a Profit Boosting Recommendations Report with every recommendation quantified in dollars per year.
Result: Pulled back spend that was not working. $82,500 a year saved, a 29% reduction, achieved within 18 months.
Pricing by enquiry, backed by a guarantee
Every hotel is a different size and complexity, so the fee is set per engagement. Whatever the figure, it is backed by the 10:1 guarantee: for every dollar you invest, I find at least ten dollars in profit-boosting recommendations per annum, or there is no charge. If I cannot find it, you do not pay.
Pricing
Pricing is by enquiry. Every hotel is a different size and complexity, so the fee is set per business. Get in touch and I will give you a figure, backed by the 10:1 guarantee. Show me more money.
What my valued clients have to say
“Eoin drew on his extensive experience, industry knowledge and understanding of current operating conditions to provide valuable advice and recommendations that made a material difference. I have no hesitation in recommending Eoin to those businesses that are seeking his specific areas of expertise.”
Michael Lamprell, Founder, CABN
“Eoin’s experience in the tourism industry is second to none. With his guidance and strategies, our newly refurbished motel is moving in the right direction and performing better than before.”
Yen Aun Leow, Owner, Kangaroo Island Seaview Motel
“Eoin’s wealth of knowledge and experience helped us evaluate our business, identify opportunities for growth and plan for the future. His professional approach and genuine desire to assist our business made it a pleasure to work with him.”
Anna & Nathan, Midlander Motor Inn, Emerald, Queensland
“We spent four hours with him doing a deep dive into our profitability through his Profit Boost Review, and it was money very well spent. Eoin was knowledgeable, practical and easy to talk to. We walked away with much more clarity and some really valuable insights.”
Bec Cooper, Owner, Ginny Pig Distillery
“It was incredibly valuable to sit down with someone who has so much experience. Owen had clearly done his homework before we met and was quickly across our business. I came away with a list of actions to start working through and some great ideas I can implement straight away.”
Jodie Sheldrick, Owner, Vale 194
“Working with Owen from Loftus Business Advisory provided our business with practical, results-focused strategies that helped us better understand our profitability and identify opportunities for growth. The guidance was clear, tailored to our business needs, and easy to implement.”
Kylie Lukic, General Manager, Equeva Group
Common questions
What is the Profit Boost Review?
It is my done-for-you consulting engagement for hotels and accommodation businesses. I review your last two years of financials against hotel-specific benchmarks, run a discovery process with you and your department leaders, and deliver a report with every profit recommendation quantified in dollars per year. It runs over about four weeks.
How long does the Profit Boost Review take?
Typically four weeks from the day I receive all the financial information I have asked for. That covers the financial review, the discovery process, building the recommendations report and presenting it to you.
What do I need to provide?
Two years of profit and loss statements, your occupancy and rate reports, a wages breakdown by department, and market segmentation information. The more complete the numbers, the sharper the recommendations.
What does the Profit Boost Review cost?
The fee depends on the size and complexity of your hotel, so pricing is by enquiry. Whatever the fee, it is backed by my guarantee: for every dollar you invest, I find at least ten dollars in profit-boosting recommendations per annum, or there is no charge. If I cannot find it, you do not pay.
What results do hotels see?
Results vary by property. Recent reviews include a food and beverage department turned from a $362,000 loss into a $223,000 profit, a $72,000 a year cut in housekeeping wages, and $205,000 a year in added reservations revenue. Across all my work, recommendations now total more than $17.3 million in profit improvements.
Who runs the review?
I do, personally. I’m Eoin Loftus, The Profit Guy. I started as a hotel porter in 1993, managed my first hotel at 25, spent 12 years as a hotel group CEO, and was a lead in building and operating six accommodation hotels of my own. You work directly with me.
See where your profitability is performing
Take the free Profit Health Check. Five minutes, no jargon.