Effective date: 12 June 2026
This privacy policy explains how Eoin Niall Loftus (ABN 68 767 478 144), trading as Hotel Profit Boost (“we”, “us”, “our”), collects, uses, stores and discloses your personal information. It applies to this website (hotelprofitboost.com.au) and to the AI Profit Health Check.
We handle personal information in line with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).
What personal information we collect
We collect personal information that you give us directly, including when you complete the AI Profit Health Check or contact us. This may include:
- your name
- your email address
- your business name and role, if you provide them
- the answers you give in the Health Check questionnaire
- any other information you choose to include when you contact us
When you use this website, we may also collect technical information automatically, such as your IP address, browser type, device information, the pages you visit and how you arrived at the site. This is collected through cookies and similar technologies, and through analytics tools.
We do not collect sensitive information (such as health, racial or political information) through the Health Check, and we ask that you do not send us sensitive information.
How we collect it
We collect personal information directly from you when you fill in the Health Check form, subscribe to updates, or email us. Technical and usage information is collected automatically when you browse the site.
Why we collect, hold and use it
We use your personal information to:
- generate and send you your Health Check score and report
- respond to your enquiries and provide our services
- send you follow-up information, tips and offers about hotel profitability, where you have agreed to receive them
- improve the Health Check, our website and our services
- meet our legal and record-keeping obligations
We will only send you marketing communications where you have consented. You can opt out at any time using the unsubscribe link in our emails or by contacting us. Even if you opt out of marketing, you will still receive the Health Check report you requested.
Cookies and analytics
This website uses cookies to make the site work, remember your preferences and understand how the site is used. We may use analytics services, such as Google Analytics, to collect aggregated information about how visitors use the site so we can improve it. You can set your browser to refuse cookies, although some parts of the site may not work as well if you do.
Who we share it with
We do not sell your personal information. We share it only where needed to run our business and deliver the Health Check, including with:
- our website hosting and infrastructure providers
- our email delivery and customer-management providers, used to send your report and any updates you have agreed to
- analytics providers, as described above
- professional advisers, or where we are required or authorised to do so by law
We require these providers to protect your information and to use it only for the purposes we engage them for.
Overseas disclosure
Some of the service providers we use may store or process data on servers located outside Australia. Where this happens, we take reasonable steps to ensure your information is handled consistently with the Australian Privacy Principles. By using the Health Check and this website, you consent to your information being handled in this way.
How we store and protect it
We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access, modification or disclosure. This includes secure hosting, encrypted connections (HTTPS), and limiting access to those who need it. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
We keep personal information only for as long as we need it for the purposes described in this policy, or as required by law, and then take reasonable steps to delete or de-identify it.
Accessing and correcting your information
You can ask us for a copy of the personal information we hold about you, and ask us to correct it if it is wrong or out of date. We will respond within a reasonable time. There is normally no charge, although we may charge a reasonable fee for larger requests, and we will tell you before any fee applies.
How to make a privacy complaint
If you think we have mishandled your personal information or breached the Australian Privacy Principles, please contact us first using the details below. We will look into your complaint and respond within a reasonable time.
If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or 1300 363 992.
Changes to this policy
We may update this policy from time to time. The current version will always be available on this page, with the effective date shown at the top.
Contact us
For any privacy question, request or complaint:
Eoin Niall Loftus (trading as Hotel Profit Boost)
Email: [email protected]
Location: SA 5048, Australia